KPI Design Method for Performance Appraisal of Media Advertising Company Based on Entropy Value Method
نویسندگان
چکیده
In order to optimize the performance appraisal system of sales department media advertising company, this paper takes company H as research object, designs KPI method for personnel based on current operation situation introduces entropy value calculate weight each index ensure objectivity and accuracy index, provides reference scientific setting company.
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ژورنال
عنوان ژورنال: International business & economics studies
سال: 2023
ISSN: ['2640-9852', '2640-9860']
DOI: https://doi.org/10.22158/ibes.v5n1p37